UMC Utrecht Cancer Center
Art direction, Animation and design
Illustrator, Photoshop, After Effects, Audition, Premiere pro
The Dutch healthcare system is changing, costs are rising and patients want to
have more control about their healthcare. After my graduation project, I was
asked to work together with a clinical nurse specialist from the urology-
oncology. Together we came up with a new concept on how we can improve the
way patients receive information. (At this moment) The clinical nurse specialist
spends a lot of time informing patients about their sickness and treatment
options. If we can reduce the time that is spend on giving information to patients,
we can reduce the medical costs and the way patients feel about their illness.
Research found that patient information combined with simple visual elements
is easier to remember and recall for the receiver. The idea for line
explanimations was born, but there are patients without Internet or electronic
devices, so how do they receive the new information?
The video brochure is the device that helps those patients. For less then 30 euros
every patient gets a personally tailored brochure with both general and tailored
information, depending on their sickness and the stage they are in.
We started small with only bladder cancer patients, but we kept in mind that all
oncology patients want to have this new form of information. We kept the cost
low by building animation blocks that can be used for different illnesses. By
combining those blocks we where able to build quick explanations for different
The explanimations are line icons to give visual impressions about the subject
and combined with a few 2,5D visuals we can give detailed information when
needed. Because of the illness, most patients are not able to recall all the given
information. By providing them one single piece of information with simple
visual elements they can watch over again, as with the video brochure, the ability
of patients to recall information is improved and the treatment choices where
easier to make.
Medical professionals giving information to the patients in this way, causes them
to spend less time on giving general information. The time gained by this is/can
be used to focus on specific problems the patient endures and therefor
improves the treatment!